Saturday, January 19, 2008

Inspiring Advert: Thai Airways

Was having dinner and noticed this advert being played. It caught my eye, and also my heart. I've always liked how Thailand has branded itself - as a friendly, warmth & not to mention amazing place.

This advert is from the national airline, Thai Airways, which like many other countries, it does have the job to portray & brand the country as well as its airlines.

The smiles of the ladies show the Thai hospitality & warmth. This followed by its gracefulness and its signature Thai smile. This is the first branding of the advertisement.

The next part is the subtle introduction of Thailand's culture - with the beautiful background music using traditional instruments. The next cultural feature is the Loi Krathong festival or also known as the 'festival of lights' in the kingdom. This festival is one of the many cultural attractions to Thailand and is famously celebrated in mid-Nov at Chiang Mai and also in Ayutthaya (near Bangkok).

The ladies with their Thai style greetings ends this advert well - with an invitation to welcome you to their country. I must say this is what I've experienced of the Thais - they are very subtle in their ways, and non-pushy... and always with a warm greet & ever-ready smile.

This advert really does a good job in branding Thailand. It accomplishes the mission of branding Thailand and leaving viewers like myself in awe. How inspiring :)

The Loi Krathong festival - simply beautiful.

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