Jay Chou's Songwriter's Book Launch

While in Taipei, Taiwan, I had the opportunity to attend a press interview of a book launch by the song writer for Jay Chou. It was held upstairs of Jay Chou's Mr J Restaurant.

It was purely a luck thing - one of our friend's relative works with the company and mentioned that we could just come & witness a press interview of the book launch. And again as tourists, this was quite an eye opener to see the book launch of the event.

It was quite a small event meant (though I won't say low-key) for the media. And that allowed me to speak & shake hands with this guy, who apparently has penned many great hits for Jay Chou.

The songwriter first had his photographs taken and also being interviewed by the media. We didn't join them thereafter, but still it was quite fun event.


The press interview


The songwriter in front of the mock up town


His books all specially wrapped - very well packaged!

Actually, what I liked about the event was more so of the mock up the mini old town that they did. One can see that there really were a lot of hard work that went behind it.

And what impressed me is that though this was a rather small book launch event (there were less than 20 journalists/ photographers), but they still took the effort to create such a piece of work.


The aerial view of the mini old town

The town has many fine details in between the many structures:


There is the fort


The castle & its grand entrance


Even the roads' details are taken care of

This mini town really looks real.

What I Learnt
Coming to this press launch/ media interview just opened my eyes on how the Taiwanese work. Of course, this is Jay Chou's company, so they can be more lavish. But even then, I guess, they emphasis an importance on impression, especially where the press & media is concerned.

I did enjoy myself just seeing the whole event & just getting a feel of the media-book-entertainment industry. Of course, it would have been nicer if it was Jay Chou himself. Or any other Taiwanese celebrity (maybe Jolin? haha).

I also like the idea of this cafe-restaurant which allows the upstairs as an event place for media launches. Quite a brilliant idea to have the launches here (this means saving costs) and at the same time f&b being served by the restaurant he owns (more costs savings) :)

There are a few more things which I enjoy Taiwan for, and those are coming up next!