Singapore Fashion

I have had the experience of interviewing fashion designers for my previous works. That got me to understand the works of a fashion designer - their thoughts and also their inspiration (one really needs to understand a fashion designer to not step on their toes!).

And when I recently met this fashion designer from Singapore, I thought it will be a good feature here.



Well in fact, it wasn't that I went searching for him. But instead, Hayden, is not the usual fashion designer. His presence is very much online where he keeps in touch with his clients updating them on new lines (He has a Facebook account + a fashion blog).



This compliments his fashion boutique situated in one of the high fashion streets in Singapore - Club Street.

This maybe quite a surprise if we move back to the times before Hayden started. Then, he was just serving tables after he graduated.

But his passion in drawing, inspired by the designers back then - especially Karl Lagerfeld, soon brought Hayden to knock on doors at various Orchard Road boutiques with his portfolio of drawings. The rest, one would say, is history.



His lines suite the modern lady - who wants something modern yet not too sophisticated, and in a way, light. His inspiration comes from many things - music, art & shows... but most of all, he is most inspired by the people - basically from their lifestyle, their needs and requirements.

This may seem a bit of contradict, but Hayden do not do customised clothes. Instead, he prefers his clients to choose the clothes off his racks and then he will adjust for them accordingly.


Known as one of the big brothers in the fashion industry here, Hayden is now less focused on Singapore fashion shows, but instead more focused on providing the best he can to his customers.

And that include following international trends, including getting fabrics from Europe and then suiting it for the local weather through his design. He adds the local touch through his fabric details.

With all his skills and unique designs, it is with no surprise that Hayden also do costumes for theatre shows - something which he still finds challenging till today. This is because he wants to ensure that his clothes manages to get the story-telling through.

My last question to Hayden was about his future plans. And to that he replies "to continue my passion of what I'm doing now". I guess we'll continue to see Hayden & his works - but who's complaining anyway? :)

Singapore Fashion For You
To those of you keen to get your hands on one of Singapore's top designers items, Hayden has agreed to give 3 lucky winners a mysterious Christmas gift.

Knowing Hayden, this gift is going to be something unique!

For those interested to get an early Christmas gift, simply share what you like about Hayden's clothes lines!

Contest ends: 14 December 2008.