At first I didn't pay too much attention to his words. But later, as I continue to notice the successful companies around, I realised that so many businesses are build on a strong idea and theme.
Companies that are big - like the global MNCs or even the SMEs that are making waves all have a simple concept that can be exported/ expand. Even the cartoons and movies have unique ideas with interesting characters that is liked by the audience.
Some call these the unique selling point. Whatever it is, I think the idea and concept is important. And I do hope that the businesses Im building have something special too :)